Setting the right goals to improve your website and conducting website analysis to achieve these goals can make a significant contribution to your success.
Website analysis should be conducted comprehensively to identify and prevent issues that can significantly affect website performance.
The Most Common Problems Identified During Website SEO Analysis
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Website speed problems, where a website loads more slowly than competing websites
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Contact forms that do not work or fail to generate conversions
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Mobile compatibility issues and sudden drops in website traffic
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E-commerce websites abandoned by customers before completing a purchase
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Security problems
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Broken links
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Negative SEO
Website SEO Analysis Tools
Google PageSpeed
PageSpeed Insights, developed by Google, is one of the most widely used tools for identifying website speed problems. Based on speed analysis results, it helps you identify website performance issues and provides recommendations on how to resolve them through speed optimization.
Google Mobile-Friendly Test
We are in an era when mobile web traffic is very high and continues to grow. This has made mobile-friendly design an essential requirement for websites. The mobile-friendly test is an analysis tool that allows you to identify mobile usability issues and capture screenshots showing how your website appears on mobile devices.
Microsoft Clarity Website Analytics Tool
Microsoft analytics tool is used to monitor user experiences on websites and identify problems that prevent conversions, such as purchases and form submissions. With Clarity, you can watch video recordings of user sessions on individual pages and identify where users encounter difficulties or experience problems.
Google Search Console
With this Google SEO tool, we can measure which keywords generate traffic for a website and analyze its performance. Search Console is a comprehensive website analysis tool that helps identify various factors affecting performance, including backlink profiles, crawling errors, server errors, broken links, and speed problems. It also helps us identify areas that can be improved.
Google Keyword Planner
It can be difficult, and sometimes impossible, to determine which keywords potential customers use when searching for products or services related to your business. You can perform keyword analysis using Google Ads Keyword Planner, a free tool that helps you discover more comprehensive keyword ideas. By analyzing search volumes and statistics over time, you can find new keywords.
Google Analytics
With this free analytics service provided by Google, you can analyze visitor behavior and your website performance in detail. It can also be used together with Microsoft Clarity.
Screaming Frog
With Screaming Frog, an SEO analysis tool that you can download and use on your computer, you can identify website crawling errors, speed problems, weak content, long title tags, duplicate title tags, long meta descriptions, duplicate meta descriptions, pagination issues, and missing image alt text. This tool is widely used for website SEO optimization and allows you to crawl up to 500 URLs for free.
