You have probably heard enough about Mobile First, but that does not make it any less important. Mobile web traffic accounts for more than 50% of total visits worldwide, and daily mobile internet consumption is expected to reach 155 minutes in 2021.
If you are trying to reach potential customers through search engine traffic, Google is unlikely to rank your website higher if it has mobile compatibility issues and errors.
What Is AMP?
AMP (Accelerated Mobile Pages) is an open-source standard developed by Google for web publishers. It is designed to help websites load faster on mobile devices, tablets, and even desktop computers. A website with an AMP version is cached by the search engine so that its pages can open quickly when accessed from search results.
What Are the Benefits of AMP for SEO?
Although having an AMP version is not a ranking factor in search engine optimization, Google places significant importance on website loading times on mobile devices.
Google announced that Core Web Vitals, a set of metrics covering loading performance, responsiveness, and visual stability, would become a ranking factor in search results in May 2021. You can learn more about Core Web Vitals.
