Mobile-Friendly Websites and SEO
With every innovation it introduces, Google focuses on the question, "How can I provide better results for users?" This time, Google has taken a step to make things easier for mobile internet users. This factor, which directly affects SEO, is expected to provide users with a more convenient experience in terms of usability and content visibility in mobile search results.
Through an announcement published on the Google Webmaster Central Blog on November 18, 2014, we learned that mobile-friendly websites would be displayed with a "Mobile-Friendly" label in search results.
Creating a Mobile-Friendly Website
Before responsive design became widespread, websites were often given separate mobile designs, and content was presented to users through a different subdomain. However, responsive design, which is now widely used, provides a better user experience by automatically adjusting content to different screen resolutions.
You can find more detailed information about responsive design in our blog post here.
Mobile-Friendly Website Test and Checks
Google has developed a tool to check whether websites are mobile-friendly. This tool determines whether your website is compatible with mobile devices, explains any issues encountered, provides examples of how the website should be configured, and offers recommendations for resolving problems.
If your website fails the test, you can easily learn what needs to be done by following the explanations and guidance provided by the tool.
When we tested the Nar Bilişim website:
You can check whether your website is mobile-friendly by visiting the Mobile-Friendly Test page.
Benefits of Mobile-Friendly Pages
-
Avoid technologies such as Flash and Java that are not supported by mobile devices.
-
Provide text that can be read without zooming in.
-
Make links easy to identify.
-
Avoid using pop-up windows.
-
Offer a mobile-friendly design.
What Will This Innovation Change?
So, what will this innovation change? First of all, it is expected to have a significant impact on click-through rates. In addition, mobile compatibility is also expected to become one of the factors affecting mobile search rankings.
