What to Consider When Creating a Medical Tourism Website
The most important aspects of creating a medical tourism website are providing users with original, high-quality content, at least three language options, and an infrastructure capable of handling calls in at least two languages.
Competition in medical tourism exists not only between cities but also between countries. Before creating content for your target audience, make sure you research the following factors:
Research the Competition
In 2013, Türkiye welcomed 35 million tourists thanks to its healthcare facilities offering advanced technology and competitive prices. It also ranked among the world 10 most popular destinations for medical tourism. If you want to benefit from this opportunity, do your research thoroughly and analyze the competition carefully.
Know Your Market
Every country has areas in which it specializes. India is known for heart and orthopedic surgeries, Thailand for international gender reassignment surgeries, the Philippines and Hungary for advanced dental services, and Türkiye for eye surgeries. Türkiye has also gained a strong reputation for cosmetic procedures.
Build Relationships with Practitioners
Make sure your passport is up to date and travel abroad to promote your medical tourism agency. Arrange appointments and research relevant organizations before your trip. Some doctors may already have relationships with other medical tourism companies and may be willing to share their knowledge and experience with you.
Transfers between countries are critically important. Patients who are vulnerable or concerned about their treatments need to be monitored continuously. Some medical tourism professionals continue to check on their patients even after their procedures have been completed.
Obtain Licenses and Permits from Relevant Official Authorities
Travel agencies provide assistance with travel arrangements and tour packages, including obtaining the necessary visa documents, making airline and hotel reservations, and helping patients choose hospitals.
Travel agencies and patient referral companies involved in medical tourism generally do not have experience in the medical field or health insurance. These companies operate based on commissions received from hospitals. They have no obligations or responsibilities regarding medical procedures or treatment outcomes.
Every business operating in the field of human health must be managed responsibly. Therefore, medical tourism consultancy should only be provided by professionals who understand the interdisciplinary nature of healthcare services. This includes matters such as patient privacy, patient safety and satisfaction, and the careful use of medical technologies.
Although it is preferable for medical tourism consultants to have training in medicine, patient coordination, and patient services, a medical degree is not mandatory. They should also keep up to date with healthcare laws and regulations, as well as professional standards for healthcare workers.
Keep Your Prices Competitive
Your prices should be competitive and aligned with the fees charged by other medical tourism agencies in your geographical area. Your revenue will depend on commissions received from hotels, spa centers, and holiday resorts, as well as an average commission of 20% per patient from doctors or hospitals.
Remember That Tourism Is a Core Part of Your Business
Transporting patients to hospitals and clinics is a major responsibility. Passports, visas, and other travel documents must also be arranged. Your responsibilities may also include recommending the best restaurants, beaches, and tourist attractions. Finally, remember to keep your resource lists separate at all times.
With more than 10 years of experience in the healthcare sector, Nar Bilişim understands the needs of private hospitals, boutique healthcare clinics, medical companies, and doctors. We provide the most appropriate solutions at affordable costs.
Türkiye is an important medical tourism destination for the Middle East and Europe in terms of price, quality, and tourism. We are ready to guide your healthcare organization as you become part of this growing synergy.
One of the projects completed through our Nar Bilişim website, www.narbilisim.com, and our Sağlık Digital website, www.saglikdigital.com, where we showcase our references in the healthcare sector, was MEMEONLINE.NET. The website received the Best Promotional Project award at the DoctorClub Awards 2017.
